WHO WE ARE
We recognise that business transformation is not only about the numbers - it’s about equipping leadership and teams to be able to build scalable, resilient and truly integrated functions.
By combining our deep B2B sector experience with practical insight, we help businesses move beyond the present, to identify and monetise new opportunities, and realise their full potential.
Ben is recognised for building high-performing teams and embedding operational excellence, while Deborah is a proven expert in commercial transformation, revenue acceleration, and sales excellence. Together, they partner with B2B subscription businesses to deliver practical strategies, unlock growth, which enables leadership teams to achieve ambitious goals.
Ben Hollins
Ben Hollins is a seasoned Board-level executive with over 30 years in the B2B data and analytics sector. He has led organisations through sustained growth, restructuring, and private equity-backed transformation, with senior roles at Wood Mackenzie and OAG.
His expertise and track record is centred around building effective leadership teams at both corporate and divisional levels, fostering a one-team and high growth mind-set. Ben has led the development and implementation of growth strategies spanning internationalisation (including near-shoring), fundamental workflow process improvements as well as introducing effective governance frameworks for businesses as they scale.
Through Circellus, he now provides consulting and fractional leadership to companies in this space, focusing on growth strategies and implementation, organisational transformation, and talent development.
Do you need advice in scaling your business? Connect with Ben to unlock your business’s full potential.
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Deborah Russell
Deborah Russell has over 30 years experience in the B2B data and intelligence sector. She has led commercial teams at Wood Mackenzie and Cornwall Insight, in driving commercial transformation and revenue acceleration in private equity-backed businesses.
Her expertise centers on optimising pricing, packaging, and licensing models, as well as developing actionable go-to-market strategies. Deborah has a proven track record of leading successful product and platform launches, and delivering commercial transformations that empower leadership teams to unlock, scale, and monetise growth ambitions.
Through Circellus, she now provides consulting, interim and fractional leadership to companies in this space, focusing on commercial transformation, revenue growth strategies, and practical, actionable insight to elevate commercial functions and deliver sustainable results.
Ready to elevate your commercial success? Connect with Deborah to unlock your business’s full growth potential.
OUR MISSION
To inspire and enable B2B businesses to unlock their full potential through proven, practical, transformative strategies and tactics which realise ambitious and sustainable revenue growth.
WHAT DEFINES US
Our Values
INTEGRITY
Leveraging our lived experience as independent experts to provide credible, transparent advice in your best interests.COLLABORATION
Partnering closely at all levels in your organisation to really understand your business and proactively seek out opportunities to help your team develop and grow.INNOVATION
Challenging the status quo where appropriate and encouraging new approaches to create value.EXCELLENCE
An holistic approach of working with you on strategy, people and process to instil a culture of forward thinking and best practices.